“Sustainably sourced materials fit effortlessly into a modern urban lifestyle, while the details—vivid prints, sharp tailoring, a dash of feminine flou—lend each piece an element of novelty and adventure. These are silhouettes for a contemporary woman confident enough to live conscientiously and carry a look from day to night with ease.”
“That approach lies at the heart of AMUR’s design process, which focuses on the fabric: All materials are sourced with an eye toward environmental good, whether organic and natural fabrics, reclaimed fibers that conserve material resources or trims made by artisan collectives in the developing world. While it’s an evolving process, one we’re continually striving to improve, each piece in the collection embodies a singular philosophy: that mindful living will always be in style.”
“Each collection is created, first and foremost, to bring something new, special, and lasting into the world—not just fashion as usual. In this era of disposable clothes, we focus on true statement pieces—tailored with strong lines, a feminine personality, and a sense of quality that endures, season after season.”
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